1
2
3
4
5
6
7
8
9
10
11
12
13
In the first half of 2025, Gilead’s corporate social strategy saw significant year-over-year improvements driven by optimized content and strategic initiatives. LinkedIn organic engagement rose by 136%, Instagram paid engagement increased 68%, and X (formerly Twitter) organic engagement totals grew 34%. Key drivers included a focus on science content (+43% engagement), a high-performing ASCO 2025 campaign, and successful promotion of YEZTOGO (+102% paid engagement QoQ). Enhancements in executive thought leadership, revamped news formats, and ERG content also contributed to stronger performance across platforms.
In the first half of 2025, Gilead’s corporate social strategy saw significant year-over-year improvements driven by optimized content and strategic initiatives. LinkedIn organic engagement rose by 136%, Instagram paid engagement increased 68%, and X (formerly Twitter) organic engagement totals grew 34%. Key drivers included a focus on science content (+43% engagement), a high-performing ASCO 2025 campaign, and successful promotion of YEZTOGO (+102% paid engagement QoQ). Enhancements in executive thought leadership, revamped news formats, and ERG content also contributed to stronger performance across platforms.