How Information Saves Lives
Made for the Moment
In a space where clarity is critical, this informational video was built to communicate urgency without chaos. I supported the art direction and visual development, helping shape a system designed to inform with precision and impact.
Made for the Moment
We didn’t wait for production to find the moment, we built it first. By leveraging AI to explore and pressure-test overdose scenarios, I helped define the visual language that ultimately guided the live-action shoot. The result: controlled urgency, cinematic realism, and a campaign designed to honor the gravity of a second chance.
Creative Director: Drew Kearse, Copy
Associate Creative Director: Jenna Familleti
Art Director: Hannah Paine
Executive Producer: Gizem Algan
Production Studio: Panic