THE KING OF SUMMER:
GAVIN CASALEGNO

Working on the Dunkin’ Summer 2025 campaign was a masterclass in large-scale integrated production. As a PA in the art department, I played a hands-on role in bringing the "King of Summer" vision to life, from coordinating visual references to managing on-set set-dressing details. This experience deepened my understanding of how to translate a high-level creative treatment into a tangible, polished environment that scales across digital and social platforms.